Vendor Fair

CLIENT: IN-SYNC CONSUMER INSIGHTS

THE NEED: Development of marketing materials for a client vendor fair to highlight the strengths and approach of the organization in the changing pharmaceutical landscape.

THE SOLUTION: A set of marketing tools were created around the theme and story of Chicken Little, which was selected as a metaphor to showcase a different approach to viewing current industry challenges.

A pop-up banner was created to sit atop the vendor table and act as a backdrop to the booth. Marketing one-pagers were developed for distribution to include product and service information along with some brainteasers for fun. Finally, custom whiteboards were produced as the takeaway item to keep the organization top of mind after the event.