Story Scrapbook

CLIENT: PFIZER

THE NEED: A way to capture and present back responses for a homework assignment given to client participants leading up to a summit conference on pediatric food and nutrition.

THE SOLUTION: A scrapbook style story book was created with anecdotes from clients about their favourite childhood memory. "Template pages" were mocked up using actual scrapbook materials, that were then scanned, with placeholders for content. This allowed for quick and easy layout and production to accommodate the rolloing submissions of responses. Final books were punched and bound with colourful ribbon and distributed to clients at the summit, becoming a memento for participants.