J'aime Nature Brand Identity
CLIENT: J'AIME NATURETHE NEED: A local artisan specializing in wellness products sought a brand identity to effectively promote and package her merchandise. The final design needed to evoke simplicity with a playful touch, appealing to women aged 20-60. Along with the brand identity, a set of labels in various shapes and sizes was required to fully bring the brand to life.
THE SOLUTION: A hand-lettered design was employed, incorporating flower petals to emphasize the brand's artisanal quality and add a touch of whimsy. This was paired with a clean sans-serif font to evoke a sense of balance and wellness. Earthy tones were selected to reinforce the connection to nature and the use of all-natural ingredients. The logo was then applied across a range of product packaging, including soap labels, bath salts, facial products, and lip balms. For the labels, the colors subtly departed from the core brand palette to better reflect the unique ingredients in each product, allowing for easy differentiation.
