in-sync Style Guide

CLIENT: IN-SYNC CONSUMER INSIGHTS

THE NEED: Develop a document outlining the brand style guidelines that can be easily distributed to internal clients and external suppliers. Additionally, a means of rolling out the guide and building excitement around the new document was required.

THE SOLUTION: Designed a digital interactive PDF with all the necessary information broken down into smaller sections. All content was originally written and intended to have a lighter, conversational tone, reflective of the corporate culture.

Following the guide, an animated short video was put together to roll-out the document to internal staff.