Go Genuine Toolkit

CLIENT: MICROSOFT CANADA

THE NEED: A promotional communication piece to encourage retail partners to sell genuine Microsoft software in their stores.

THE SOLUTION: Collaborated to design a toolkit that included: an introduction letter, a marketing schedule, a quick reference guide, stickers, tearaway pads, tent cards, wobblers, and posters. The package was intended to equip retailers with everything they neded to promote the importance of purchasing genuine software to their customers, and packaged in a way to make it easy to understand how to use the different components provided. The kit was produced in both English and French, and aligned with the Go Genuine campaign brand guidelines.