Enterprise Agreement Campaign

CLIENT: SOFTCHOICE

THE NEED: A marketing communication piece needed to be developed to increase the brand's presence in the business realm.

THE SOLUTION: Collaborated to create a direct mail promotional package that was sent to potential business-to-business clients. In accordance with the corporate branding guidelines, an informational brochure and insert were designed detailing the available corporate services. A branded compass was also included as a gift for potential clients and to keep the company top-of-mind beyond the brochure. The compass was chosen as a metaphor for the technological guidance that the company could provide to their clients in the fast-paced, ever-changing, digital world.