CST Times

CLIENT: IN-SYNC CONSUMER INSIGHTS

THE NEED: A weekly internal communication piece from the Creative Team to the rest of the organization detailing upcoming projects. The communication piece needed to be somewhat intrusive to ensure it got the attention of internal staff.

THE SOLUTION: Tabloid-sized posters were designed with a design thinking lens to address the challenge of communicating mundane information in a visually engaging way. Creative Team members took turns every week to design posters that would then be distributed to internal staff on Friday afternoons in preparation for the following week. An inspirational design quote as well as recommendations for local eateries to try for lunch were also included as added "fun facts." (Posters shown are the ones designed by yours truly.)