Brand Blueprint

CLIENT: ELI LILLY

THE NEED: A creative final deliverable that was a step beyond a typical printed debrief presentation, to showcase key findings from the research in a visual way.

THE SOLUTION: Collaborated with the Lead Project Consultant to create a custom final report that consolidated and summarized information on a developing pharmaceutical brand. The document was to be used as a reference guide for further development of the brand post market launch.

Information graphics and the base template were designed to look like a blueprint. The printed document features custom-cut sections leveraging the concept of columns of a building to symbolize the key pillars of the brand. The final digital document mimics the printed booklet with clickable links to access the different sections.